Hi, I’m Roo Ciambriello (ch ch ch sounds).

Zero percent Italian; don’t be fooled by the surname. (Actually hapa; NPR's got the details.)

In 2010, I started working for myself, launching successful websites and writing for outlets of note, including advertising publication Adweek.

I write copy for brands all over -- from Boulder to Brooklyn to Boston -- and my words appear on packaging in Whole Foods, Target, Nordstrom, Kroger, Stop & Shop, and various other stores.

I name brands and products, create taglines, come up with fun one-liners, and weigh in on branding, design, voice, and marketing strategy. 

I do a little ghostwriting, which is absolutely the sketchiest part of my resume. "I write cool stuff on behalf of famous people, but I can't tell you who or where!"

And while it's on a completely other plane of writing than copywriting and ghostwriting, I feel endeared to heavier work I've done -- including a trip to SE Asia to write about human trafficking.

I also speak at conferences and events, covering topics like freelance writing, women in business, advertising, and work-life balance. My work and/or I have appeared/been quoted in The Wall Street Journal, BuzzFeed, Huffington Post, Parents magazine, HLN, Women's Health magazine, BabyCenter, local news outlets, and definitely on my mom's Facebook page.

I live in New Haven County (home to Yale and really good pizza), and my writing is fueled largely by takeout and Spotify playlists.