Bark

Role: Head of Creative

Since December 2017, I’ve been heading up creative and brand at Bark, a service that helps keep kids safe online, and by extension, in real life. Bark uses AI to monitor texts, emails, and social media for signs of potential issues like cyberbullying, online predators, drug use, acts of violence, depression, self-harm, and suicidal ideation.

I currently lead a fleet including designers (graphic, motion, UI/UX) and copywriters, and we work on everything from product to social to biz dev to marketing. It is an incredible team and unbelievably gratifying work.

Here’s a small sample of what we’ve done:

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Bark Explainer Video
Raising kids, tweens, and teens in the digital age is not easy. As parents ourselves, we understand the challenges that come with leading kids through the era of smartphones. Bark monitors texts, email, YouTube, and 24+ social media platforms for signs of potential issues. Check out this video to get the rundown on Bark, an essential tool for any parent raising kids in 2019.

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Kermit Suicide: Why Teens Joke About Their Generation’s No. 2 Killer
Suicide … is currently the second-leading cause of death for kids aged 12 to 19 — more than deaths by cancer, AIDS, stroke, and birth defects combined. Nationwide, one in 10 high school girls will attempt suicide. Though it’s unclear exactly why the suicide rate has risen so dramatically in the past 20 years, there’s no denying that kids today struggle with cyberbullying, stress, anxiety, and depression in unprecedented levels.
Read more.


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One Mother’s Story: What Happens When an Online Predator Attacks in Real Life
“Emma called me and was crying and wouldn’t tell me what happened, just that she needed help. I’m confused and I don’t understand why she’s not at school, so I quickly drive home. And the second she opens the door, I see her face and — you know, Roo. You know how, as a mom, you see your kid and you just know for certain that something is wrong?”
Read more.