“I and love and you"
Project: brand voice creation, product naming, packaging copy, website copy, marketing collateral, cool t-shirts.
“I and love and you” is a shiny new premium brand of natural pet care products. Their packaging breaks out of the industry norm. No green bag. No happy retriever frolicking through an open field. Definitely a fun project. They let me run with ridiculous dialogue between anthropomorphized coyotes, and I love them for it.