Little Secrets

Little Secrets is a killer (tasty) brand that I've lucky to been with since its inception — and they let me run free with copy.

LS went through a re-brand, so while the first round was full of stories about Bigfoot and garden gnomes, the new packaging boasts exactly HOW tasty sea salted peanut dark chocolate candies really are. (Hint: a lot tasty.)

My favorite back of pack copy: So mind-blowingly delicious, you're going to want to hide these. In a filing cabinet. Under a stack of sweater vests. In the drawer with the trick candles that caused Nana to curse on her eightieth birthday.