Client: “I and love and you”
Project: Packaging + Website Copy + Logo Copy
“I and love and you” is a shiny new premium brand of natural pet care products. Their packaging breaks out of the industry norm. No green bag. No happy retriever frolicking through an open field. Definitely a fun project. They let me run with ridiculous dialogue between anthropomorphized coyotes, and I love them for it.
The challenge with creating the logo (see above image) was to write a short paragraph including the words “I and love and you” that fit in this particular layout. Think Sudoku with letters. Starts off sentimental; ends with lols.
Aaaand let’s round this off with some website copy and a jingle. Images are clickable so you can enlarge, just in case you don’t have your glasses handy. Jingle’s at the bottom; just click on that link. :)
Lyrics by me. Music + production by John Ciambriello.