Client: Little Duck Organics
Project: Packaging + Website Copy
Little Duck Organics is a baby/kid food company, but not the kind that swaddles babies in fluffy blankets and uses soothing language and science-y terms. It appeals to hip moms and rad dads, all while assuring them that there are zero (0) added zombies in these snacks, because toddlers are kind of unshower-y all by themselves, know what I mean?
The Strawberry Mango Tiny Fruits won Best New Packaging at Natural Products Expo East. I’m pretty sure it’s because the bag is so good-lookin’.
Product name + concept. My contribution to this cool product was dubbing it “Mighty Oats” and suggesting that oatmeal could go in a neat little bowl instead of a bag or a box.
Website copy. I loved referencing the Willy Wonka LSD tunnel. To be honest, I always thought the movie was kind of ZZZzzz. Like, okay, I get it… all of these kids are basically evil spawn of their evil parents except for Charlie Bucket. Can I fast forward this VHS tape through that song about viewing paradise and changing the world??
A snappy bio for the Twitter Machine: